Competing in the rapidly expanding consumer health market is an eye opener to many big pharma. This is a market that moves fast and changes shape in months and not years. Be ready to have the market offerings and your product portfolio changing direction to quickly fill an identified gap in the market. By capturing all rules and data sources in a platform, we are ideally placed to help you handle change.

Consumer marketers and category managers are a different breed – the agile and flexible gain share here. There are, however, data challenges – such as the very definition of CHC: how to filter out the high level of consumer product ‘noise’ in this market that divides between ‘health’ and ‘beauty’.

There are global sources of record, but at a very summarized level and only annual. This is not good enough for the Consumer Health Analyst. Top down, patching several cross country and local country data sources is required to provide granularity for quarterly reporting. But for bottom up monthly reporting, harmonization is necessary country by country – and there are often data gaps.

The Themis team has experience in handling most CHC data sources and providing analytics for many different scenarios, including plugging gaps where local affiliates upload their view of the market monthly by month.

CONSOLIDATED CROSS-COUNTRY ANALYTICS

Gain a single global view with the level of granularity that can track markets on a regular basis – as regular as the data allows.

FLEXIBILITY TO CHANGE AS THE MARKET CHANGES

Take the best that you have now and build it into our platform for continuous improvement.

OUTSOURCE DATA MANAGEMENT AND AUTOMATED REPORTING

Hand over the fiddly data management tasks and regular standard reporting to Themis, and focus your time on market insights.

"Themis is our favorite provider that we deal with. We even use the criteria "how would Themis handle this situation" as the benchmark for how other vendors should support us"

VP, Customer Insights, US based Global Pharmaceutical Company
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DATA MANAGEMENT

Combine information from multiple sources into a single platform, apply rules, harmonize and quality check disparate data, and keep it updated and relevant to the business.

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DATA VISUALIZATION

Cut, slice and visualize data in a range of powerful online views for every kind of audience, from deep dive power users to those needing instant insights.

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REPORTING & ALERTS

Free up your reporting bottlenecks by getting rapid, efficient help to produce impressive, high quality and error-free reports. Discover hidden insights deep in the data with our Alerts service

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FULL LIFECYCLE SUPPORT

Our experts can help your teams throughout the launch of our platform in your business, from pre-launch marketing to adjusting to new ways of working after launch.

SEE HOW WE CAN HELP YOUR BUSINESS.

Get in-touch with one of our experts.

 

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