Consumer marketers and category managers are a different breed – the agile and flexible gain share here. There are, however, data challenges – such as the very definition of CHC: how to filter out the high level of consumer product ‘noise’ in this market that divides between ‘health’ and ‘beauty’.
There are global sources of record, but at a very summarized level and only annual. This is not good enough for the Consumer Health Analyst. Top down, patching several cross country and local country data sources is required to provide granularity for quarterly reporting. But for bottom up monthly reporting, harmonization is necessary country by country – and there are often data gaps.
The Themis team has experience in handling most CHC data sources and providing analytics for many different scenarios, including plugging gaps where local affiliates upload their view of the market monthly by month.
CONSOLIDATED CROSS-COUNTRY ANALYTICS
Gain a single global view with the level of granularity that can track markets on a regular basis – as regular as the data allows.
FLEXIBILITY TO CHANGE AS THE MARKET CHANGES
Take the best that you have now and build it into our platform for continuous improvement.
OUTSOURCE DATA MANAGEMENT AND AUTOMATED REPORTING
Hand over the fiddly data management tasks and regular standard reporting to Themis, and focus your time on market insights.
"Themis is our favorite provider that we deal with. We even use the criteria "how would Themis handle this situation" as the benchmark for how other vendors should support us"VP, Customer Insights, US based Global Pharmaceutical Company