GIVING ANALYSTS BACK TIME TO ANALYZE

A top 20 global pharmaceutical company had no common global/regional data set for their consumer health market. We used our knowledge of consumer product datasets to give them a single consolidated picture.

Understanding and analyzing the patterns of behavior in the consumer health market is not an easy ask. Data is distributed among many different country level vendors and affiliates and our client was spending massive amounts of time on data preparation and manual reporting.

THE SOLUTION

Drawing on our knowledge of the data sources used by consumer health divisions, we were able to bring together and harmonize the data into one consolidated platform and provide automated reporting.

THE BENEFITS

  • Huge amounts of saved time
  • Analysts could begin looking for important insights
  • Improved confidence in data quality
  • Data investment was maximized