HARMONIZING A HIGHLY FRAGMENTED PICTURE
We helped a top 20 global pharmaceutical company find the best approach to understand the complicated and confusing oncology market.
Our client had been reporting on 10 different cancer types, but now management wanted insights on 40 cancer types – with no additional headcount. The team needed to manage five data sources to understand the market, and each data source had a different front end. They were drowning under the demands of data preparation and manual reporting.