HARMONIZING A HIGHLY FRAGMENTED PICTURE

We helped a top 20 global pharmaceutical company find the best approach to understand the complicated and confusing oncology market.

Our client had been reporting on 10 different cancer types, but now management wanted insights on 40 cancer types – with no additional headcount. The team needed to manage five data sources to understand the market, and each data source had a different front end. They were drowning under the demands of data preparation and manual reporting.

THE SOLUTION

Our expertise in oncology meant we could advise on the best way to handle the data. Our platform streamlined the data preparation and management process, and generated consistent automated reporting.

THE BENEFITS

  • Clearer picture of sales by tumor type and stage of treatment
  • Central platform offering more complete picture of cancer market
  • Increase use of the data by wider groups of people
  • Shorter learning curve