FINDING THE TIME TO IDENTIFY INSIGHTS
A top 10 global pharmaceutical company was struggling to cope with multiple US data sources. Our specially developed platform took over the data management, giving them back vital time.
This pharma giant’s US analytics team was pulling together six to eight data sources each week in order to attempt to understand their performance and the behavior of competitors in this sophisticated and complicated market. All their time was taken on data preparation, leaving little time for thinking and insights, and even then reporting outputs were at times inconsistent.